• Innovative dishes made with Redefine Flank premium cuts are now part of the menus of German Gymnasium, Chotto Matte, Gillray’s Steakhouse & Bar and Mr. White’s in London

London, United Kingdom, 2 August 2022 – Meat-loving diners in London’s top restaurants can now enjoy delicious and environmentally sustainable New-Meat from Redefine Meat. Redefine Flank Steak premium cuts are being served at five restaurants in the city, including German Gymnasium, Chotto Matte (Soho & Marylebone), Gillray’s Steakhouse & Bar, and Marco Pierre White’s Mr. White’s.

With a level of quality comparable to high-quality animal meat in terms of taste, texture and aroma, Redefine Meat is working to provide every cut of meat a cow can, including the meatiest and juiciest flank steaks. Whether they’re in the mood for a classic steak dish or spicy Japanese-Peruvian fusion, diners in London can now enjoy dishes created with the Redefine Beef Flank and Redefine Lamb Flank, without compromising on the meat-eating experience. 

Using a combination of a true love of meat and breakthrough technologies, Redefine Meat made possible something that was previously considered unattainable: delicious, plant-based New-Meat endorsed by leading chefs worldwide and offered in prestigious restaurants, including those renowned for their quality meat. 

New-Meat is made from non-GMO ingredients, contains no cholesterol and does not use any animal or animal by-products. The New-Meat range of products includes Redefine Beef Flank and  Redefine Lamb Flank as well as Redefine Burger, Redefine Beef Mince, Redefine Sausage and Redefine Lamb Kabab.

What New-Meat is on the menu?

German Gymnasium: New-Meat dishes: 

Redefine Beef Burger with cheddar, Romaine lettuce, crispy onions, house sauce & bun

Redefine Lamb Kofta with yellow split pea dahl, ginger, courgette & tomatoes

Redefine Beef Flank Steak with a soy-chilli glaze & tender stem broccoli

Bjoern Wassmuth, Executive Chef, German Gymnasium: “The demand for meat alternatives in London is growing and it’s becoming more and more fashionable. With Redefine Meat I’ve discovered their products taste very similar to animal meat, giving it the texture and flavours without an artificial aftertaste. It’s the beginning of the future.”

Address: King’s Blvd, Kings Cross, London N1C 4BU 

Chotto Matte: New-Meat dishes: 

Redefine Lamb Flank – marinated and smoked with coriander & Peruvian chilli miso

Redefine Beef Flank – with spicy teriyaki & coriander causa

Redefine Mince in a meat gyoza with ginger, miso vegetables, yuzu sweet potato puree, red pepper ponzu

Jordan Sclare, Group Executive Chef at Chotto Matte: “Sustainability and innovation are both key pillars of the Chotto Matte brand and we have always provided a diverse offering of plant-based dishes in our restaurants, but Redefine Meat is the first plant-based meat alternative that has been served at Chotto Matte. Now our guests can enjoy the chance to have a unique meat alternative paired with our signature Nikkei flavours.”

Address: 26 Paddington Street, Marylebone, London, W1U 5QY (Marylebone Branch) and 11 – 13 Frith Street, London W1D 4RB (Soho Branch)

Gillray’s Steakhouse & Bar: New-Meat dishes:

Redefine Beef Flank Steak, Yorkshire pudding 

Redefine Beef Burger

Address: Westminster Bridge Road, London SE1 7PB

Mr White’s: New-Meat dishes: 

Redefine Steak with Koffmann chips & piccolo tomatoes or Vintage Balsamico or Garlic Butter

The Redefine Burger

Redefine Gnocchi Bolognese

Redefine Macaroni Cheese

Redefine Salsicca Pizza

Chef and owner Marco Pierre White: “The cleverest thing I’ve seen in almost 40 years in the kitchen.” 

Address: 20-21 Leicester Square, London, WC2H 7LE 

For further information on Redefine Meat and all the latest restaurants currently serving New-Meat nationwide visit: www.redefinemeat.com

About Redefine Meat

At Redefine Meat, we love meat.
Really, really love meat.

We believe that the world deserves New-Meat, delicious plant-based meat that is good for the environment and kind to animals. Having studied the unique properties of animal meat and perfected cutting-edge technologies, we’ve developed a wide range of high-quality products that provide the full sensory experience of meat, including flavour profiles, texture and aroma, without compromise.  

Our category-defining New-Meat portfolio spans minced meat products and premium whole-muscle cuts, which are proudly served by leading chefs at hundreds of restaurants, hotels and other foodservice locations in the UK, Germany, the Netherlands and Israel. In Israel, they are also commercially available in retail channels such as butcher shops. 

Redefine Meat is headquartered in Rehovot, Israel, and has over 200 employees in Israel and Europe. 

For more information, please visit www.redefinemeat.com

*All Redefine Meat Ltd. Products are based on non-GMO, plant-based ingredients, are antibiotic and cholesterol free, and do not contain any animal-based ingredients or by-products.