Hot from the press

All our latest headlines
Media Kit
08/12/2022
Visitors to Casual Dining will be able to sample delicious New-Meat options on Stand CD381 including Redefine Beef Flank, Redefine Burger, Redefine Lamb Kofta and Redefine Beef Mince.
13/10/2022
As Europe’s leading distributor of exclusive high-end meats, and restauranteur, Giraudi Meats will add Redefine Meat’s premium-quality New-Meat range to its portfolioץ
13/10/2022
Five new products added to the company’s New-Meat portfolio include Redefine Tenderloin and Redefine Striploin premium cuts as well, as an entirely new category of Pulled Meat (beef, lamb and pork)ץ
02/08/2022
Innovative dishes made with Redefine Flank premium cuts are now part of the menus of German Gymnasium, Chotto Matte, Gillray’s Steakhouse & Bar and Mr. White’s in London.
12/07/2022
Collaboration represents one of the largest and most ambitious plant-based sustainability initiatives with Redefine Meat and any hospitality chain to date. Menus to feature Redefine Meat’s New-Meat, which offers a level of product quality comparable to premium animal meat.
26/05/2022
Gourmet specialist, Classic Fine Foods renowned for its quality of products and service, will add the entire Redefine Meat range to its portfolio–including Redefine Flank (Beef and Lamb), and culinary grade minced products: the Redefine Burger, Redefine Sausage and Redefine Kabab.
11/05/2022
The New-Meat range, including premium-quality Redefine Flank (Lamb and Beef), is now incorporated into Marco Pierre White’s menus in some of the most prestigious restaurants across the UK.
06/04/2022
Redefine Meat’s ‘New-Meat’ products to be featured in Selfridges in-store restaurants: The Brass Rail and Harry Gordon’s Bar & Kitchen.
16/11/2021
Company brings to market what was previously considered technologically impossible: commercial-scale whole cuts of plant-based meat, achieving a level of quality endorsed by leading chefs for the menus of Michelin-star restaurants.