Visitors to Casual Dining will be able to sample delicious New-Meat options on Stand CD381 including Redefine Beef Flank, Redefine Burger, Redefine Lamb Kofta and Redefine Beef Mince.

As Europe’s leading distributor of exclusive high-end meats, and restauranteur, Giraudi Meats will add Redefine Meat’s premium-quality New-Meat range to its portfolioץ

Five new products added to the company’s New-Meat portfolio include Redefine Tenderloin and Redefine Striploin premium cuts as well, as an entirely new category of Pulled Meat (beef, lamb and pork)ץ

Innovative dishes made with Redefine Flank premium cuts are now part of the menus of German Gymnasium, Chotto Matte, Gillray’s Steakhouse & Bar and Mr. White’s in London.

Collaboration represents one of the largest and most ambitious plant-based sustainability initiatives with Redefine Meat and any hospitality chain to date. Menus to feature Redefine Meat’s New-Meat, which offers a level of product quality comparable to premium animal meat.

Gourmet specialist, Classic Fine Foods renowned for its quality of products and service, will add the entire Redefine Meat range to its portfolio–including Redefine Flank (Beef and Lamb), and culinary grade minced products: the Redefine Burger, Redefine Sausage and Redefine Kabab.

The New-Meat range, including premium-quality Redefine Flank (Lamb and Beef), is now incorporated into Marco Pierre White’s menus in some of the most prestigious restaurants across the UK.

Redefine Meat’s ‘New-Meat’ products to be featured in Selfridges in-store restaurants: The Brass Rail and Harry Gordon’s Bar & Kitchen.

Company brings to market what was previously considered technologically impossible: commercial-scale whole cuts of plant-based meat, achieving a level of quality endorsed by leading chefs for the menus of Michelin-star restaurants.